ZORTRAX GLOBAL AGRIBUSINESS INVESTMENTS GROUP
The global population is already at 8 billion people according to United Nations. One of the major factors that drive and fuel this kind of population is food. This population have to feed every day and with climate change ravaging the world today better modern farming methods, climate smart agriculture and greenhouses farming remains the most viable farming methods for food security in the world. Zortrax Global Agribusiness Investments (ZGAI) has been on the forefront in making this a reality and by encouraging as many people as possible to be involved with this 21st methods of farming whether directly or indirectly. Table of contents: Ø What is Zortrax Global Agribusiness Investments? Ø Opportunity Ø Execution Ø Appendix Ø WHAT IS ZORTRAX GLOBAL AGRIBUSINESS INVESTMENT GROUP? Zortrax Global Agribusiness Investments is the agricultural investment company arm of Zortrax Agriculture Corporation. Established in 2018 commercially the company was fuelled by the need for inclusion of the other stakeholders who are interested in being part of the company. The stakeholders are either directly or indirectly involved with the running of the company to cater for their interest. Those who are directly involved have been offered the advisory board roles to oversee and advise the core team on divergent matters since most of the stakeholders hails from different professional backgrounds. Their advice and oversight is second to none and has kept ZGAI progressing to greater heights. ZGAI solely deals with agricultural investments where the willing stakeholders injects their share of the funds into the projects for a return on investment after the maturity of the agricultural project they invested in. The model has been widely accepted as every stakeholder has been receiving their return on investment no matter the circumstances. Ø OPPORTUNITY ZGAI has identified the following areas that would interest stakeholders and also proven that we have planned for and intend to execute our model Problem The biggest problem with the current world market and agricultural environment is inconsistencies in quality, price, and availability of agricultural products such as fruits, vegetables, herbal plants, trees, seeds, etc. In addition, the markets rely on generally poor safety, health, handling, and distribution standards that are exacerbated by a lack of proper or strict enforcement. Solution ZGAI has been able to will be able to operate in a wide scale such that it can produce and distribute its products to a larger population in the world. The agricultural environment would then turn effectively into providing locale employment opportunities; maximizing ZGAI social impact, and generating reasonable or fair returns to the stakeholders. Stakeholders/Investors ZGAI has been involving the stakeholders with the opportunity of owning a pie of this company under Zortrax Agriculture Corporation, temporally for a number of months or years depending with the type of agricultural investment they have chosen to invest in. ZGAI has pulled off this effortlessly for the past 4 years with our locations in London, Africa, America and Asia. Basically the stakeholders earn a return on investment of 15 percent pa. Well managed agricultural structures can earn many times the aforementioned return percentage owing to the fact we don’t have inflation in agriculture produce and the world population increasing every day. Our markets are diverse and our avenues to realize such kind of returns. Our distribution networks worldwide makes it easier as well as our value addition manufacturing lines, making it easy to reduce or entirely alienate post-harvest losses, thus increasing the profits. ZGAI model is sustainable and has been successful for over four years now and counting serving over 2000 stakeholders uplifting their livelihoods. The stakeholders usually invest on well-structured well researched and proven agricultural investments over the years, long term and short term investments. The short term agricultural investments includes greenhouses, hydroponics, aeroponics and normal greenhouses agriculture, among others. The long term agricultural investments includes citruses and long term fruits agriculture. Target Market Scope/Overview ZGAI targets consumers who are looking for the best quality and best priced products that are consistently available at the nearest market from where they live or work. Better quality and healthy foods can only be found in upscale supermarkets and the average consumer is left to shop in local open-air markets, which are inconsistent and sometimes unsafe. Whether open-air or in supermarkets, ZGAI aims to produce in a large scale – enough to force reasonable pricing across the board; at the same time offering the best quality of products that are safe and healthy for the average consumer. So far, ZGAI has been successful in tapping into international markets and in most of the countries we operate in. ZGAI has already defined its customer base and started a trend, whereby we have been exporting our finished products to countries like Spain, brazil, UAE, Africa, and Europe just to mention a few. ZGAI intends to push the boundaries and disrupt world agriculture by introducing working agricultural mechanisms that favors the farmers and its stakeholders at large at this age. Target Market Segments (Summary) a.) TAM (Total Available Markets) ZGAI available market encompasses the consumers and countries who need: Consistent availability of products. Reasonable prices. Accessible products. Top Quality and safe products. Employment and economic advancement. While this encompasses a broad population, Zortrax’s marketing strategy is designed to gradually spread from current locations to targeted geographic destinations. b.) SAM (Segmented Addressable Markets) ZGAI segmented markets can be summarized as locally existing open-air markets, supermarkets, value-added markets such as fruit juice, and honey in the respective countries we are in operation. This doesn’t include the countries we do the exports. c.) SOM (Share of Market) ZGAI intends to reach into approximately 40% of the world general population in terms of its products from stakeholder’s investments and involvement to the leading producer of different staple diets in different countries around the globe. We will achieve this by employing precision agriculture and climate smart agriculture not mentioning bringing together and training the communities of different countries we and will operate in. This is all geared to ensure in our small ways the impact will be felt on the issues of food security and financial freedom to the stakeholders in the short and long run. The strategy is to be active participants in the defined landscape but also to build its brand in a manner that ensures that the remaining 60% knows about Zortrax Global Agribusiness Investments and will be simply waiting for distribution of its products and services. The long term strategy has been defined in various aspects within this document. Trends The described market segments have been researched and determined to be driven by: i.) The rapid increase in population; increasing the number of potential consumers. ii.) The increasing health awareness of consumers; especially in developing countries; requiring safer and top quality agricultural products. iii.) An increasing demand in international markets. iv.) An existing and expanding niche the food products in international markets. An example of the listed trends is honey. Zortrax Honey a subsidiary of Zortrax Agriculture Corporation is branding African. Asian, and Europe honey this is bid to minimize the gap of this precious commodity mostly under looked, catapulting to the markets and the consumers worldwide. The discussed target markets and trends address the advancing tastes and evolving needs. The potential changes in the marketplace have also been researched and the conclusion is that the above trends offer an ever-increasing customer base. Any changes in ZGAI strategy are anticipated to be minimal and easily adjusted to. Ø EXECUTION Our products is for the all walks of life consumers and stakeholders who has difficulty finding quality agricultural products readily available, reasonably priced and healthy to consume. The stakeholders who haven’t yet found a better way to invest their funds in a company that has a reputable history over the years. ZGAI pricing model is primarily based on the cost-plus pricing elements commonly used in the agricultural industry. It means that for most of its products, the price is determined by the initial cost of production and distribution, plus a reasonable mark-up offering, which may depend on many variables. The prices of most products will almost certainly be evenly distributed from the low end to the high end market with the intent that large scale production will serve all this population variations. Ø APPENDIX The food production and marketing industry provides the physical products and associated services required in the production and consumption of food products. For safety and health reasons, the industry is controlled in each country of origin as well as the desired destination. The controls are essentially governmental and may be subdivided into other parts of the selected government. For example, the federal governments oversee the entire set of protocols, but state, provincial, health, ports authorities, and other subsets of the federal government may require additional or supplemental rules and regulations. The food production and marketing industry comprises of affiliated companies or entities separate or fully owned by Zortrax Agriculture Corporation. These companies may be involved with activities such as transportation, sales and marketing, quality control, shipping, packaging, and handling of products and other activities as required. All activities are the responsibility of Zortrax Agriculture, which is ultimately responsible for the health and safety of all individuals and companies involved from the transport/shipping stage (from the farm sources), through the port of entry (desired country), and finally to the intended market. In different countries, the food production and marketing industry may be referred to and under the umbrella of differently-named departments or organizations. Zortrax Agriculture Corporation with its subsidiaries shall satisfy the requirements of all entities in any selected country of operations.
0 Comments
|
AuthorsWelcome to Zortrax Agriculture Corporation blogsite website. This is a blog site where you will learn more about agriculture from our experts all over the world. You will find a lot of informative agricultural articles for your liking if you are an agricultural fanatic and our networks, offices, Zortrax Agriculture Industries, extra extra. Archives
February 2023
Categories |